Break-Even Calculator
How many sales until your business stops losing money? Enter your costs and price to find out — plus what it takes to hit a profit target.
The break-even formula
Break-even units = Fixed costs ÷ (Price − Variable cost per unit). The denominator is your contribution margin — what each sale contributes toward fixed costs after paying for itself. Until cumulative contribution covers fixed costs you're operating at a loss; after that, each sale's contribution margin is profit.
Fixed vs. variable — get the split right
- Fixed: rent, salaries, insurance, software subscriptions, loan payments — costs that don't change whether you sell 10 units or 1,000.
- Variable: materials, payment processing (~2–3% of price), packaging, outbound shipping, sales commission — costs incurred per sale.
- Semi-variable costs (utilities, part-time labor) can be split, or conservatively treated as fixed.
Using break-even for decisions
Break-even analysis answers the questions that matter before spending money: Can this price point ever work at realistic volume? Does hiring (raising fixed costs) require an achievable sales bump? Would a 10% price rise (huge margin gain) lose more than the small number of customers it can afford to lose? Change one input above and watch the required units shift.
A worked example
A small studio has $6,500 of fixed costs a month — rent, insurance, software, one part-time salary. It sells a product for $45 that costs $18 in materials, packaging and payment fees.
Contribution margin is $45 − $18 = $27 per unit (60% of the price). Break-even is $6,500 ÷ $27 = 241 units a month, or $10,845 in revenue. Unit 242 is the first one that makes any profit at all — and from there, every sale contributes its full $27.
What each lever does
| Change | New break-even | Effect |
|---|---|---|
| Baseline ($45 price, $18 cost) | 241 units | — |
| Raise price to $49 (+9%) | 210 units | 31 fewer sales needed |
| Cut unit cost to $15 | 217 units | 24 fewer sales needed |
| Hire someone (+$3,000 fixed) | 352 units | 111 more sales needed |
Two things stand out. A modest 9% price rise removes 31 units of monthly pressure — price is almost always the most powerful lever, and the most under-used. And hiring raises the bar by 111 units a month; if that new person can't generate or enable that much additional volume, the hire loses money however busy they are.
Planning for profit, not just survival
Break-even is the floor, not the goal. To earn a $2,000 monthly profit, treat it as an extra fixed cost: ($6,500 + $2,000) ÷ $27 = 315 units. Many owners find this the more useful number — it converts a vague ambition into a specific weekly sales target of roughly 73 units.
Getting the cost split right
- Fixed — rent, insurance, salaries, software subscriptions, loan payments. Unchanged whether you sell 10 units or 1,000.
- Variable — materials, packaging, shipping, sales commission, and payment processing (typically 2–3% of price, which people routinely forget).
- Semi-variable — utilities, hourly staff. Split them, or treat them as fixed for a conservative answer.
- Your own salary — if you need to be paid, it's a fixed cost. Leaving it out produces a break-even point that quietly assumes you work for free.